DEW TOUR’S SKATE OPEN,ISF SKATEBOARDING WORLD CHAMPIONSHIPS TO RECEIVE LIVE GLOBAL COVERAGE

LIVE Event Coverage to be Broadcast on NBC, Eurosport, and Fox Sports Australia "Boston has a great skate community and I'm excited to open the Dew Tour there," said Paul Rodriguez, Mountain Dew skate park athlete. “This summer is going to be a good contest season with all of the international skaters competing and I am looking forward to skating with my friends as well.” Fans can also catch LIVE coverage of the Skate Open, ISF Skateboarding World Championships on Verizon Wireless’ V CAST along with highlights and segments on Video On Demand, PlayStation Network, Amazon Video On Demand, Hulu.com and allisports.com, the portal for all things Dew Tour. The 2009 Dew Tour will feature a BMX (park, dirt and vert) event in Chicago this June followed by the Skate (park and vert) event in Boston. The five-stop tour will continue on to Portland, Ore., Salt Lake City and Orlando featuring BMX, Skateboarding, and Freestyle Motocross. Events: Nike 6.0 BMX Open June 26-27 Chicago, Ill.—Grant Park Skate Open July 24-25 Boston, Mass.—TD Banknorth Garden ISF Skateboarding World Championships Wendy’s Invitational Aug. 13-16 Portland, Ore.—Rose Quarter Toyota Challenge Sept. 17-20 Salt Lake City, UT—EnergySolutions Arena PlayStation® Pro Oct. 15-18 Orlando, Fla.—Amway Arena Dew Tour The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor); and Nike 6.0, Wendy's, Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, Nerf, and Verizon Wireless. More information can be found at allisports.com. International Skateboarding Federation The International Skateboarding Federation (ISF), established in 2004, is formally organized and incorporated as Skateboarding’s International Federation and World Governing Body. The ISF has been established to provide direction and governance for the sport of skateboarding, world-wide. The ISF’s goals include, but are not limited to, the following: to make skateboarding available to everyone in the world who wishes to participate; guarantee skateboarding continues to provide freedom of self-expression and creativity; promote and support the sport of skateboarding to guarantee its future; continue to maintain the integrity and authenticity of skateboarding as a sport, a passion, and a lifestyle; and to apply these rules of governance in a fair and equitable way through leadership and expertise of the skateboarding family, world-wide. More information can be found at internationalskateboardingfederation.com. Alli, the Alliance of Action Sports Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at allisports.com. NBC Universal NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal. MTV Networks MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide. Click HERE for PDF version of press release